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  Bradley Ellis Racing. Identity, driver profile and web site
Image of the BER identity
  Until December 2006 the BER web site was designed, built and maintained by us, updated at the end of each round with downloadable race reports in PDF format.
Image of the BER driver profile
Image of pages from the BER web site

We first worked on material for Bradley Ellis in 1998 when he was racing karts with the Zip Young Guns Team. So it was a pleasant surprise when Emma at Hazel PR got in touch to see if we would like to be involved during his first season racing Formula Renault 2000 in Italy.

Our first project was an identity and driver profile, essential when pitching for sponsorship. 2005 saw BER join Burdett Motorsport for the Renault Formula 2000 series in the UK. At this point we developed a web site to carry not only all the information in the driver profile, but also circuit information and downloadable race reports. Fans and potential sponsors were able to follow Bradley’s progress race-by-race.

Hands-on delivered a fresh and youthful design for Bradley’s driver profile, which truly reflected Bradley’s personality. Their ‘can-do’ attitude ensured a swift turn around, whilst they were sensitive to working with a young client in developing his public image. Their hard work has resulted in producing quality promotional material, which is further reflected in the design of Bradley’s website.

Emma Spearing
Hazel PR
Other work for this client
Image of a BER autograph card
For distribution at races and promotional events we prepared autograph cards presenting a brief driver profile, team and sponsor information.
Hands-on symbol  
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