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  Bahnstormer Motorrad Identity, web site, and online store
Image of pages from Bahnstormer Motorrad’s web site
Image of the web site on an iPhone   Image of a flag outside the dealership   Above
Pages from Bahnstormer Motorrad’s new web site. Comprising news, events, special editions, services, and an online store, the site is simple, strong and striking.

Below
The updated identitifer, which has been produced in a number of formats for application to promotional items, clothing and motorcycles.
 
         

Above
The site was developed using responsive coding to ensure it functioned on a range of mobile devices such as smart phones and tablets.

Above right
The new identifier has been applied to a range of display items ranging from price tickets to posters and flags.

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A discussion over coffee in Bahnstormer’s Alton showroom led to a rewarding collaborative project embracing a new web site with online store, and an updated identifier.

Frustration with the level of control over content updates to their existing blog-based online presence led Bahnstormer Motorrad to consider a complete web site including an online store, updated using a content management system (CMS).

The design was kept simple for two reasons: in order to ensure managing the content would not be difficult; and as a low-key platform for high quality, art-directed photographs taken by Bahnstormer’s in-house photographer. These are the visual feature which differentiates the dealership from its competitors while giving the site a qualitative edge.

For day-to-day information and promotion of offers, events, and services, templates were designed for email campaigns, all managed using MailChimp.

Response following the launch has been overwealmingly positive, and we are delighted to have been able to make a contribution to Bahnstormer’s business.
Images of two versions of the updated Bahnstormer Motorrad identifierImage of the Bahnstormer identifier embroidered onto a shirt
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