Hands-on associates Visual communication design About us How we work What's new? Portfolio Contact us
EuroBrake Identity. information and promotional collateral for an international event
  Image of lectern and stage backdrop
Image of EuroBrake flags outside the Dresden venue Image of the Welcome banner outside the Dresden venue
Image of branded sponsor collateral
Image of branded mugs reading tea brake and coffee brake

Lectern and stage backdrop, flags and welcome banner outside the Dresden venue.

Various items were branded with sponsor and EuroBrake identities, some with humour.

Speads from programmes, which contained information about navigating the venue, the various plenary and technical sessions, the visits and social activities taking place over the three days.

Bottom right
The Call for Papers helped attract the high quality presentations that made the event so sucessful.

More humor: die-cut beer mats.

The following were designed:
web site
Call for papers
Preliminary programme
Final programme
HTML email templates
PowerPoint templates
Proceedings USB drive
beer mats
souvenir key ring
Gala dinner tickets

Photography by courtesy of FISITA.

Image of spreads from the final programmes
Images of the EuroBrake identifier, t-shirt, Christmas 2011 email, PowerPoint template, and 2013 web site home page.
The EuroBrake identitifer.

EuroBrake t-shirt, Christmas email, PowerPoint slides, and web site home page.

  Image of the Call for papers  
Image of a EuroBrake die-cut beer mat

FISITA, in conjunction with one of its member societies, has established a specialised conference about braking technologies. The first event took place in Dresden in April 2012, instantly becoming the largest event of its kind in the world, attracting nearly 700 engineers, scientists and executives from 37 countries.

We were approached in February 2011 to develop the identity for the event. Once this had been approved, designs for the initial collateral quickly followed as the project developed momentum. Over the following 14 months a range of material was developed, designed and delivered to provide information for prospective presenters, attendees and sponsors.

The work culminated in designing and delivering the range of information materials needed to support the actual event, some of which are illustrated here.

To date we have delivered collateral for the 2012, 2013, 2014 and 2015 events.

Read more about our work for this organisation

Hands-on symbol  
LInk to Paul Leadbitter’s LinkedIn profile Link to Paul Leadbitter’s Behance profile