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  Expand Consulting: Identity, stationery and web site
Image of Expand identity and two service idenifiers
  In addition to designing the new Expand identifier (logotype and griffin symbol), we also developed two new service identifiers (SmartOption and SmartForum) to fit with an existing one.
Image of Expand letterhead, compliments slip and business card
Image of pages from the web site we designed for Expand

This work was commissioned by Next Step Forward, a marketing and communications consultancy with whom we work quite frequently.

Expand were well established in their market when we got involved. It was obvious that they needed a more professional appearance to their identity, and higher quality information and marketing material, but we needed to ensure that we didn’t simply apply a ‘gloss’ without fully understanding their business needs.

Next Step Forward undertook a ‘brainstorming’ session with Expand’s partners to determine all the issues we would need to address while developing the new designs. This process revealed areas that Next Step Forward would address in the course of their consultancy and provided us with a clear brief for the first phase and a firm foundation for all subsequent work.

The design work encompassed a refreshed corporate identity to fit with their market’s expectations, identifiers for two new business offerings, printed stationery, business cards and associated Word and PowerPoint templates.

The major part of this phase of the work was the design of the new web site, which included diagrammatic explanations of Expand’s business offerings. We prepared all of the web graphics and specifications for Next Step Forward’s web developer. Janie Airey took the photographs.

Hands-on deliver an invaluable combination of design and strategic support. We work in partnership on numerous projects, for clients such as Expand, and their ability to hone in on the core issues ensures that we always deliver a fully integrated solution that matches the client’s expectations.

Maggie Cairney

Director
Next Step Forward Limited
Other work for this organisation
Images of a PowerPoint presentation template and identity user guidelines
All the artwork for the new identiy elements was supplied on CD in formats suitable for use with Microsoft Office applications. We also wrote and designed a brief guide to the use of this artwork to ensure that Expand’s investment in their new identity was not undermined.

Word templates for use with the printed stationery, a separate facsimile form template, and a PowerPoint template for presentations were also prepared.
Image of a cover and a spread from one of Expand's strategic intelligence reports
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