|
| |
The
BitParts identifier is a visual metaphor for the main geographical
locations of the exhibition venues.
This theme was echoed in the exhibition catalogue through the use
of map coorodinates for all the event locations. |
| |
 |
| |
The
main exhibits were in galleries and public buildings across the West
Midlands.
The invitations needed to be a single item, represent the separate
events, and allow admission to four separate private views. |
|
|
BitParts was an 18-month programme
of digital art commissions happening and exhibiting across the West Midlands.
FACT commissioned seven original digital artworks, ranging from complex
installations to webcasts.
We were selected to undertake the work because of
our proven ability to understand complex content and devise appropriate
visual structures for it.
The client required an identity for the festival and a number of items of
collateral, the most important of which was the exhibition guide. This was
supported by invitations, promotional postcards and an information leaflet.
We worked with FACT’s commissions manager and project manager on the
overall concepts. Each explanation of the commission was to be presented
in the context of the artist’s previous work and the overall concept
of the festival. Therefore liaison with the artists (some of whose work
was still undefined when we first met them) was essential to ensure we developed
design proposals that would represent their ideas and their work appropriately.
The project was characterised by a tight budget, short timescale and the
absence of examples of the seven artists’ work until late in the artwork
preparation stage for the exhibition guide.
Rebecca Owen, BitParts commissions manager, provides some background to
this work:
‘FACT was facing a monumental point in its development with its new
centre opening in Liverpool at the same time as delivering the BitParts
project in the West Midlands. This meant that the Marketing and Communications
department was so incredibly stretched they had little time to brief and
gently nurture a design company to come up with a concept and identity for
this initiative. Hands-on were incredible in this pressurised situation,
coming up with beautiful branding solutions, offering fantastic client support
and coming up with innovative and elegant ideas at break neck speed. Working
with them was an extremely professional, rewarding and stress free experience.’
Our flexibility, coupled with the responsiveness of our suppliers, ensured
that all these factors were accommodated successfully. All the collateral
was delivered in time for the first private view in early February 2003.
BitParts was a very rewarding project to be involved with, and is still
one of the highlights of our work. |
|
|
Hands-on
were incredible in this pressurised situation, coming up with beautiful
branding solutions, offering fantastic client support and coming up with
innovative and elegant ideas at break-neck speed. Working with them was
an extremely professional, rewarding and stress-free experience.
Rebecca Owen
BitParts commissions manager
FACT |
| |
 |
 |
| We
were also commissioned to produce promotional postcards and adverts
for other events and series. |
|
 |
|
|
More
information about this client:
FACT
web site |
|
|
