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Left
Action Surrey provides a snapshot of achivements and challenges across the county.
Right
FISITA informs prospective delegates for its biennial congress of its purpose, past facts and figures, benefits, and sponsor organisations. |
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A popular format, infographics function in two main ways: they give a visual summary which allows broad understanding; they provide detail should the reader require it.
By combining imagery, graphics, graphs, figures and text, complex stories can be distilled and salient facts presented in an engaging manner.
These types of project require close collaboration: we consider the audience and analyse the information, working with the client to ensure appropriate data is selected and that text is written with the intended format in mind. Investing time in the development of the brief, content and concepts always pays dividends, resulting in efficient and engaging designs. |
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