A small interior furnishing company operating in
a very competitive market, LIFT wanted to stand out from their competitors,
illustrate their work, and describe their straight-forward approach
to furnishing projects.
Their fairly minimal identity was already in place, and we were
fortunate to have very high quality photography from a magazine
shoot (done before we got involved). This combined with the client’s
clear view of their objectives, made all the work we undertook
very straight-forward, resulting in a very ‘pure’ look
and feel to the designs.